2/9/2024 0 Comments Protege shoes wikipedia![]() It is so much artifice and it’s every beauty trick in the book being applied to one face and in a formulaic way." He also thinks that brands that associate themselves heavily with these so-called influencers may suffer some dilution in the marketplace as that one aesthetic permeates everything. What is happening on Instagram is a disservice. "A good makeup artist knows just as well what not to do as they know what to do. You can become really skilled and sit in your bedroom and do your own makeup over and over, but that doesn’t make you a makeup artist," he says. "The analogy I give is you can masturbate, but that doesn’t make you a good lover. While Surratt is happy that makeup is getting such a huge platform and he loves the self-expression, he has some feelings about the gurus. You’re also much more likely to see images of Kate Moss or Elizabeth Taylor in the brand’s feed instead of the fully made-up gurus decked out in bronzer, fake lashes, and layers of matte lipstick. While the page has about 17,000 followers, it’s modest by Instagram standards. Surratt Beauty’s Instagram strategy is different from a lot of new and more established brands. In this age of Instagram personalities who do collaborations with existing brands or even launch their own lines within a year of breaking onto the scene, it’s refreshing to meet someone who has been honing his craft for decades and who, over several years, created a line that goes against the many cookie cutter, trend-driven makeup brands that are popping up everywhere. Prices range from $25 for a brow pomade to $65 for the foundation, so it’s definitely a bit of a financial commitment. Surratt Beauty launched originally at Barneys, and is now carried at Net-a-Porter and Violet Grey in addition to Sephora. The range, which is produced in Japan, features customizable palettes, a new foundation with a built-in brush, refillable super precise eye liner pencils, and a cult favorite eyelash curler that threatens to knock the Shu Uemura classic off its pedestal. If you’ve been to Sephora lately, perhaps you’ve noticed the sleek line on the shelves there. The budding success of his three-year-old cosmetics company, Surratt Beauty, says otherwise, however. "I’m not a very good cosmetics salesman," makeup artist Troy Surratt, 46, says on a recent phone call, laughing. ![]() In our column "Behind the Beauty Brand," Racked aims to pull back the curtain and introduce you to the founders behind some of the industry’s most interesting brands. There are a lot of lipsticks and eye creams out there to spend your hard-earned pennies on. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
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